Built for MSPs. We capture the local IT-support searches on Bing and Microsoft’s network your competitors ignore entirely.
Instead of ignoring the search engine still running Windows and Copilot … we build and manage Microsoft Advertising (Bing Ads) campaigns aimed at the local businesses searching there, so your ad spend turns into qualified sales calls at a lower cost per click than Google.
Get My Bing Ads Campaign BuiltTalk to a Bing Ads SpecialistBefore a single ad goes live on Microsoft Advertising, we take the headlines, descriptions, and keyword sets already proven on Google Ads and rebuild them for Bing’s auction and audience—not a generic template copied from another platform. Every element has already earned its spot before it spends a dollar here.
Bing traffic points to a dedicated landing page matched to the ad and the search, not your homepage, so the buyers you finally captured convert into calls and form fills instead of bouncing.
Dedicated tracking numbers and call recording mean every phone call is tied back to the exact ad and keyword that produced it on Microsoft’s network, so you know exactly which Bing searches are turning into real conversations.
Every form fill and booked call is tracked back to the campaign that generated it, so you always know your real cost per lead on Bing—typically well below what the same keyword costs on Google—and we shift budget toward whatever’s actually converting.
We’ve run Microsoft Advertising for MSPs across competitive metros and smaller markets alike. Here’s how we deliver results on a channel most agencies never even set up.
If you’re already running Google Ads with us, we start by importing your proven campaign structure into Microsoft Advertising. If not, we build fresh—either way, nothing launches without a strategy behind it.
We re-map buyer-intent keyword sets and negative keyword lists for Microsoft Advertising’s auction and match-type behavior—it’s not a straight copy-paste from Google, since bid dynamics and search volume differ.
Traffic goes to a high-converting service and location page, not a throwaway “ad-only” page. If you’re on an MSP Sprout website, we tune it using our own lead-gen funnel system.
Once search campaigns are live, we extend reach across MSN, Outlook.com, and Microsoft’s partner network—plus LinkedIn profile targeting, since Microsoft owns it—to reach buyers beyond just the search bar.
Campaigns don’t go live until tracking, targeting, and creative are all in place. From there we’re in the account daily, adjusting bids and budget as Bing’s smaller auction shifts.
You get a monthly report and an optional growth call to walk through performance and where to double down. Most clients treat Bing as incremental budget once the math is proven, on top of—not instead of—Google Ads.
We manage every layer of your Microsoft Advertising account—from keyword research to conversion tracking—so your budget captures buyers your competitors are ignoring.
We target the exact IT-support searches happening on Bing and Microsoft’s network, adapted from proven Google Ads performance.
What’s Included
We extend campaigns across MSN, Outlook.com, and Microsoft’s partner network to reach buyers beyond just the search bar.
What’s Included
Every campaign points to a landing page built to match the ad, so clicks turn into booked calls instead of bounces.
What’s Included
Every phone call from your ads is tracked and recorded, so you know exactly which keywords are turning into real conversations.
What’s Included
We track every form fill, call, and chat back to the exact campaign that generated it, so you always know your real cost per lead.
What’s Included
We actively manage bids and budget week to week to keep your cost per click low as Bing’s auction shifts.
What’s Included
Almost no agencies bother running Bing Ads, which means almost no MSPs are capturing that traffic. MSP Sprout builds and manages campaigns specifically around the buyers searching there.
Search campaigns built around real IT-services buyer intent, adapted specifically for Bing’s audience.
Typically 20-30% lower cost per click than the same keywords on Google.
Capture the buyers on Windows, Outlook, and MSN that almost no competitor is bidding on.
Every lead tracked back to the exact ad and keyword that generated it.
Dedicated landing pages matched to each campaign, built to turn clicks into booked calls.
Monthly reporting focused on cost per lead and booked calls—not clicks and impressions.
Bing only holds a slice of search volume—but almost none of your competitors are bidding on it, and the audience skews toward exactly who signs off on IT contracts.
The same buyer-intent keywords typically cost 20-30% less on Bing than on Google.
Most agencies never bother setting up Microsoft Advertising, leaving the auction wide open.
Bing’s user base skews toward exactly the decision-maker demographic that signs off on managed IT contracts.
Campaigns extend across MSN, Outlook, and Microsoft’s partner network beyond the search bar alone.
The questions we hear most from MSPs who’ve never tried Microsoft Advertising before.
With MSP Sprout, you’re not just getting a website; you’re getting a complete growth engine for your MSP.
I’m Ready to Grow.Let’s Do This!
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