Built for MSPs. We get your ads in front of buyers searching right now, and turn those clicks into booked calls.
Instead of generic ad management … we build and manage Google Ads campaigns engineered around the keywords local businesses actually search when they need IT support, so your ad spend turns into qualified sales calls, not wasted clicks.
Get My Ads Campaign BuiltTalk to an Ads SpecialistBefore a single ad goes live, we map out headlines, descriptions, and sitelinks around the exact searches your buyers run—not a generic template copied from another industry. Every element has a job to do before it ever spends a dollar.
Ads point to a dedicated landing page matched to the ad and the search, not your homepage, so visitors convert into calls and form fills instead of bouncing.
Dedicated tracking numbers and call recording mean every phone call is tied back to the exact ad and keyword that produced it, so you know exactly which searches are turning into real conversations.
Every form fill and booked call is tracked back to the campaign that generated it, so you always know your real cost per lead—and we shift budget toward whatever’s actually converting.
We’ve run Google Ads for MSPs across the U.S. and Canada, in competitive metros and smaller markets alike. Here’s how we deliver results, consistently.
We start by understanding your market, your sales process, and what’s already been tried—whether this is your first campaign or your fifth agency. Every account is built around how your business actually sells, not a generic playbook.
We map the exact phrases ready-to-switch buyers use in your service area—things like “IT support company Boston” or “managed IT services Denver”—and steer budget away from broad, low-intent terms that just look busy in a dashboard.
Traffic goes to your homepage or a high-converting service and location page, not a throwaway “ad-only” page with nothing behind it. If you’re on an MSP Sprout website, we tune it using our own lead-gen funnel system.
Every account is structured with focused ad groups, multiple ad variations per group, and a full set of extensions built to take up space in local search results—plus remarketing display ads that keep you top of mind after that first visit.
Campaigns don’t go live until tracking, targeting, and creative are all in place. From there we’re in the account daily, adjusting bids, budget, and ad copy based on what’s actually happening—not a set-it-and-forget-it schedule.
You get a monthly report and an optional growth call to walk through performance, trends, and where to double down. Most clients increase budget after their first one or two closed deals, once the math is proven.
We manage every layer of your Google Ads account—from keyword research to conversion tracking—so your budget goes toward businesses that are actually ready to buy.
We target the exact IT-support and cybersecurity searches local businesses use, and exclude the searches that just waste your budget.
What’s Included
Every campaign points to a landing page built to match the ad—not your generic homepage—so visitors convert instead of bouncing.
What’s Included
Every phone call from your ads is tracked and recorded, so you know exactly which keywords are turning into real conversations.
What’s Included
We track every form fill, call, and chat back to the exact campaign that generated it, so you always know your real cost per lead.
What’s Included
We actively manage bids and budget week to week instead of setting a campaign once and walking away.
What’s Included
We stay in front of the visitors who didn’t convert the first time, so you’re not paying for a click you’ll never see again.
What’s Included
Most MSPs either avoid Google Ads entirely or hand it to a generalist agency that treats it like any other small business account. MSP Sprout builds and manages campaigns specifically around how businesses search for IT support.
Search campaigns built around real IT-services buyer intent, not generic small-business templates.
Every lead is tracked back to the exact ad and keyword that generated it, so you know your real cost per lead.
Dedicated landing pages matched to each campaign, built to turn clicks into booked calls.
We adjust bids and budget weekly instead of setting it once and letting it run on autopilot.
Stay in front of visitors who didn’t convert the first time with targeted remarketing campaigns.
Monthly reporting focused on cost per lead and booked calls—not clicks and impressions.
SEO builds momentum over months. Google Ads puts your MSP in front of buyers who are searching for IT support right now.
Your ads can go live and start generating calls within days—no waiting on rankings to climb.
Target the exact “IT support near me” and “managed IT services [city]” searches buyers run when they’re ready to switch.
Every call and form fill is tracked back to the exact ad and keyword, so you always know your real cost per lead.
Scale spend up or down monthly based on what’s actually converting—no long-term ad commitment required.
Straightforward pricing, no surprises—pick a setup-only option or ongoing management, whichever fits where you are.
Want a dedicated landing page too? Add it for $97/month.
3 month minimum · covers up to $5,000/mo in ad spend
No minimum term · covers up to $5,000/mo in ad spend
Both managed plans include up to $5,000/month in ad spend. Beyond that, management scales at 10% of ad spend from $5,000–$10,000/month, then 5% from $10,000–$20,000/month.
The questions we hear most from MSPs before they run their first campaign with us.
Here’s how we take a fresh account from first click to a predictable cost per lead over your first 90 days.
Want us to run this playbook for you while you focus on the IT side of things?
Let’s TalkSchedule a CallWith MSP Sprout, you’re not just getting a website; you’re getting a complete growth engine for your MSP.
I’m Ready to Grow.Let’s Do This!
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