Built for security providers. We get you in front of the businesses searching for security help right now, and turn that traffic into booked calls.
Instead of a generic agency that treats every industry the same … we run SEO, Google Ads, lead generation, and web design as one connected system built around how businesses actually evaluate and buy cybersecurity and MSSP services, so you turn visibility into signed contracts, not just impressions.
We only take on a handful of new cybersecurity and MSSP clients per month so every engagement gets real attention.
Get My Marketing Plan BuiltTalk to a Growth SpecialistBefore we write a word of content, we map out page structure, target keywords, and internal linking against the exact searches your buyers run—things like “managed detection and response provider” or “SOC 2 compliance consultant”—not a generic template copied from another industry. Every page has a job to do before it ever ranks.
Every service page, Google Ads landing page, and blog post is written around the questions IT directors and compliance officers actually ask before hiring a security partner—certifications, frameworks, response times—so pages rank and convert instead of just sitting there.
Dedicated tracking numbers mean every phone call from SEO, Google Ads, or an outbound sequence is tied back to the exact channel and keyword that produced it, so you know which campaigns are turning into real conversations.
Every month we track keyword rank, Google Ads performance, and real qualified leads side by side, so you always know whether your marketing is actually moving the needle—and we shift budget toward whatever’s working.
We’ve run marketing for cybersecurity companies and MSSPs across the U.S. and Canada, from boutique pen-testing firms to full-service MSSPs. Here’s how we deliver leads, consistently.
We start by auditing your current site, rankings, and any existing ad accounts—whether this is your first marketing engagement or your fifth agency. Every recommendation is built around what’s actually holding your pipeline back.
We map the exact phrases ready-to-buy security decision-makers use—things like “SOC as a service provider” or “penetration testing company for healthcare”—and prioritize the terms that actually turn into sales calls, not vanity traffic.
We fix site speed and technical issues, then design and write pages around the certifications, case studies, and proof points security buyers look for before they’ll even take a call.
We launch and manage Google Ads campaigns targeting the highest-intent security and compliance searches, so you’re generating leads immediately while SEO builds in the background.
We layer in outbound campaigns targeting IT directors, CISOs, and compliance officers directly, so your pipeline isn’t solely dependent on inbound search traffic.
You get a monthly report and an optional growth call to walk through rankings, ad performance, and leads—and where to double down next as your pipeline grows.
We manage every channel that actually moves the needle for a security business—SEO, Google Ads, lead generation, and web design—built around how security buyers actually decide.
We optimize your site around the exact searches IT directors and compliance officers run when they’re evaluating a security partner.
What’s Included
We build and manage Google Ads campaigns targeting the highest-intent cybersecurity and MSSP searches in your market.
What’s Included
We run outbound campaigns straight to the IT directors, CISOs, and compliance officers who make the buying decision.
What’s Included
We design and build sites around the proof points—certifications, case studies, response times—that get security buyers to convert.
What’s Included
We track every call and form fill back to the exact channel and keyword that produced it, across every part of the program.
What’s Included
Marketing for a security business isn’t a one-time project—we keep refining every channel as your market and competitors change.
What’s Included
Most cybersecurity companies and MSSPs either ignore marketing entirely or hire a generic agency that never accounts for how security buyers actually evaluate a vendor. MSP Sprout builds every channel specifically around that buying process.
SEO built around the compliance and security terms your buyers are already searching for, not a generic IT-services template.
Campaigns targeting the highest-intent security searches, with dedicated landing pages built to convert.
Outbound campaigns that put you in front of the IT directors and CISOs who actually make the call.
Sites designed around the certifications and proof points that get security buyers to trust you enough to call.
Monthly reporting on rankings, ad performance, and leads so you always know what’s producing results.
Continuous refinement across every channel as your market, competitors, and offers evolve.
The MSP Get Clients Playbook is the system we’ve built after years of generating leads for MSPs, MSSPs, and cybersecurity companies. Whether you run it yourself with our coaching, or have us run it for you, every part of MSP Sprout ties back to this Playbook.
This isn’t just theory. We use the exact strategies that have helped security businesses consistently win new clients.
Join our expert-led coaching sessions every Tuesday and Thursday to get personalized support, ask questions, and refine your strategy.
Our comprehensive training course The MSP Lead Gen Playbook walks you through exactly how to win new clients using the MSP Sprout system.
The questions we hear most from cybersecurity companies and MSSPs before starting a program with us.
You don’t need to do everything at once. This is the order we’d work through it in—the handful of moves that get you most of the way there without trying to boil the ocean.
Want us to implement this for you while you focus on the security side of things?
Let’s TalkSchedule a CallWith MSP Sprout, you’re not just getting SEO, ads, or a website; you’re getting a complete growth engine built for cybersecurity and MSSP businesses.
I’m Ready to Grow.Let’s Do This!
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