A Fractional CMO Built Specifically for MSPs

Senior marketing leadership for MSPs who need strategy, accountability, and results, without the cost of a full-time hire.

Instead of another vendor running one channel in isolation … we take ownership of your entire marketing strategy, budget, and team, so every channel works toward the same pipeline and revenue goals.

We only take on 3-4 new Fractional CMO clients at a time so every engagement gets real strategic attention.

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How We Act as Your Fractional CMO for an MSP

We Start With a Full Audit and One Strategic Roadmap

Before we touch a single channel, we map out where your budget is actually going, what every vendor is doing, and what’s tied to pipeline versus what’s just activity—then build one roadmap everything else answers to. No more five vendors running five different agendas.

Current Channels
Budget Allocation
Growth Roadmap
Strategy Approved!

One Point of Accountability Across Every Channel

Every vendor, freelancer, and in-house hire reports through the same strategy, so nothing gets built in a silo and nothing falls through the cracks between agencies.

Direct Access to Strategic Guidance, Not a Ticket Queue

You get a real strategy call on the calendar, not a support inbox. Questions about budget, positioning, or a new channel get answered by the person actually setting the strategy.

Incoming Call
Monthly Strategy Call
$84K
Pipeline Value
31
Qualified Leads

We Report on Pipeline and Revenue, Not Just Activity

Every month you get a report built for an owner, not a marketer—pipeline value, qualified leads, and revenue impact, so you always know exactly what your marketing spend is actually producing.

So, How Does This Actually Work?

We’ve stepped in as fractional marketing leadership for MSP owners tired of managing a pile of disconnected vendors. Here’s how we run the engagement.

1

Marketing Audit & Discovery

We audit every channel, vendor, and dollar currently being spent—whether this is your first real marketing strategy or your fifth agency relationship—so recommendations are grounded in what’s actually happening, not guesswork.

2

Strategy & Positioning

We build (or sharpen) a clear positioning statement and a channel strategy mapped directly to your growth goals and available budget, not a generic template pulled from another industry.

3

Budget Allocation & Channel Selection

We decide where every marketing dollar goes across paid, organic, and outbound, and cut what isn’t producing pipeline instead of leaving underperforming spend running out of habit.

4

Vendor & Team Oversight

We manage the agencies, freelancers, and in-house hires actually executing the work, so every vendor is accountable to the same numbers instead of grading their own homework.

5

Pipeline & Revenue Reporting

You get monthly reporting tied to pipeline and revenue, not vanity marketing metrics, so every dollar spent can be traced back to what it actually produced.

6

Ongoing Strategy Iteration

The plan adjusts every month based on what’s actually converting, not a static annual plan nobody revisits until next year’s budget cycle.

The Smarter Way to Get Marketing Leadership for an MSP

What’s Included in Every Fractional CMO Engagement

We manage every layer of marketing leadership an MSP actually needs—from strategy to budget to the vendors executing the work.

Marketing Strategy & Positioning

We build the overall strategy and positioning that every channel, vendor, and campaign gets measured against.

What’s Included

  • Positioning & messaging strategy
  • Annual and quarterly growth roadmap
  • Ideal client profile & segmentation

Budget & Channel Allocation

We decide exactly where your marketing budget goes across paid, organic, and outbound channels.

What’s Included

  • Full budget audit & reallocation
  • Channel mix built around your goals
  • Ongoing spend accountability

Vendor & Agency Management

We manage the agencies and freelancers actually doing the work, so nothing slips between the cracks.

What’s Included

  • Vendor performance reviews
  • Single point of accountability
  • Vendor onboarding & offboarding

Pipeline & Revenue Forecasting

We forecast pipeline and revenue forward, not just report what already happened last month.

What’s Included

  • Monthly pipeline forecasting
  • Revenue-tied marketing KPIs
  • Scenario planning for growth targets

Brand & Messaging Oversight

We keep your brand and messaging consistent across every vendor, channel, and piece of content.

What’s Included

  • Brand & voice guidelines
  • Cross-channel messaging review
  • Website & collateral alignment

Monthly Leadership Reporting

We report the way an owner or board actually wants to see marketing performance.

What’s Included

  • Board-level monthly reports
  • Strategy calls, not status updates
  • Clear next-step recommendations

You already have what it takes to grow your MSP; you just need the system to unlock it.

Schedule a Growth CallYes! I want more clients

How MSP Sprout’s Fractional CMO Program Helps You Scale With Confidence

Most MSPs either go without real marketing leadership or hire a full-time CMO before they’re ready for that cost. MSP Sprout gives you the strategic ownership without the six-figure salary.

Strategy

Strategic Clarity

One clear growth plan tying every channel back to pipeline and revenue goals.

Budget

Budget Oversight

Real accountability for where every marketing dollar goes and what it’s actually producing.

Vendors

Vendor Management

We manage the agencies and freelancers actually doing the work so nothing slips.

Pipeline

Pipeline Forecasting

Forward-looking pipeline and revenue forecasting, not just last month’s traffic report.

Reports

Leadership Reporting

Board-level monthly reporting built for owners and stakeholders, not marketers.

Flexible

Flexible Engagement

Senior marketing leadership without the cost or risk of a full-time executive hire.

The Playbook

The Proven Playbook Behind MSP Sprout

The MSP Get Clients Playbook is the system we’ve built after years of generating leads for MSPs. Whether you run it yourself with our coaching, or have us run it for you, every part of MSP Sprout ties back to this Playbook.

☉

Real-World Strategies
That Work

This isn’t just theory. We use the exact strategies that have helped MSPs consistently win new clients.

↻

Live Coaching Twice
Per Week

Join our expert-led coaching sessions every Tuesday and Thursday to get personalized support, ask questions, and refine your strategy.

★

Comprehensive Training Library

Our comprehensive training course The MSP Lead Gen Playbook walks you through exactly how to win new clients using the MSP Sprout system.

Pricing

We know you’re tired of jumping through hoops just to get a straight answer on pricing. At MSP Sprout, we believe in radical transparency, which is why we lay out our pricing upfront — no surprises, no fine print.

Billed Monthly
Billed Annually (2 months free)

Strategic

$3,997 USD / month
  • Monthly Strategy & Leadership Calls
  • Channel & Budget Allocation Oversight
  • Vendor & Agency Management (Existing Team)
  • Quarterly Roadmap Refresh
  • Monthly Pipeline & Revenue Reporting
  • Unlimited Support
  • 30 Day Money Back Guarantee

We only take on 3–4 new Fractional CMO clients at a time to keep every engagement properly staffed.

Fractional CMO Questions, Answered

The questions we hear most from MSPs before starting a Fractional CMO engagement with us.

What does a Fractional CMO actually do for an MSP?
A Fractional CMO sets your overall marketing strategy, owns your budget allocation across channels, manages the vendors and team actually executing the work, and reports on pipeline and revenue instead of vanity marketing metrics, all without sitting on your payroll full-time.
How is this different from just hiring an agency for one channel?
A single-channel agency optimizes whatever channel they were hired to run, whether or not that channel is actually the right one for your growth goals. A Fractional CMO sits above every channel, decides where your budget should go, and holds every vendor, including us, accountable to the same pipeline numbers.
Do you replace our internal marketing person, or work alongside them?
Either. Some clients have us lead a small internal team or freelancers; others have no marketing hire yet and we build the function from scratch. We fit into whatever setup you already have.
How much does a Fractional CMO cost compared to a full-time hire?
A full-time CMO typically runs well into six figures in salary alone, plus benefits and ramp-up time. A Fractional CMO engagement gives you the same strategic oversight at a fraction of that cost, scaled to what your MSP actually needs right now.
Do you require a long-term contract?
No multi-year lock-in. We ask for enough runway to build and start executing a real strategy, but you can adjust or pause the engagement as your needs change.

Not Sure Where to Start?

The 90-Day Fractional CMO Onboarding Roadmap

You don’t need to overhaul everything on day one. This is the order we’d work through it in—the handful of moves that get your marketing under real strategic control without stalling execution.

01
Days 1–30

Audit & Align

  • Full audit of current channels, spend, and results
  • Map current team/vendor mix and identify gaps
  • Set clear KPIs tied to pipeline and revenue
  • Align on goals and reporting cadence with ownership
02
Days 31–60

Build the Strategy

  • Build the channel strategy and budget allocation plan
  • Reallocate spend away from what isn’t converting
  • Install (or fix) tracking and reporting systems
  • Brief every vendor and team member on the new plan
03
Days 61–90

Execute & Optimize

  • Oversee execution across every active channel
  • Run regular check-ins with vendors and team
  • Deliver the first full pipeline and revenue report
  • Adjust the plan based on real early results
∞
Beyond Day 90

Scale With Confidence

  • Quarterly strategy refreshes as the business grows
  • Expand into new channels as budget allows
  • Ongoing vendor and team performance management
  • Continued board-level reporting every month

Want senior marketing leadership without the full-time hire?

Let’s TalkSchedule a Call

Imagine …

having a website that doesn’t just sit there—it works for you, 24/7, capturing leads, scheduling calls, and converting visitors into clients.

With MSP Sprout, you’re not just getting a website; you’re getting a complete growth engine for your MSP.

I’m Ready to Grow.Let’s Do This!